Our Mission

To keep kids physically active, healthy, and playing sports for life. We will do this by providing less-organized, loosely structured age-appropriate games for kids and through the reform of organized youth sports.

We educate, inform and counsel young athletes and their parents; participate in the ongoing development of coaches; and provide support, resources, and leadership to schools, leagues, and boards.

We examine the culture surrounding youth sports, determine its effects, identify approaches, and outline strategies that place the needs and wants of Kids FIRST.

Our Strategy

We educate, inform and counsel young athletes and their parents, participate in the on-going development of coaches, provide support, resources, and leadership to schools, leagues, and boards.

Our Vision

We envision:

A culture that fosters respect for children and considers their needs and wants FIRST.
A culture where kids love to play and have FUN.
A culture that enables children to make new friends, trust their coaches and teammates.
A culture that teaches children to honor and respect their opponents and officials.

We envision:

A culture that develops the whole person and teaches important life skills, and provides a sound moral foundation through its rules, decisions, policies, and actions.
A culture that promotes the Quality of Life by encouraging an active, healthy lifestyle and fitness for life.
A culture that promotes healthy family relationships and seeks to preserve family time;
A culture that supports parents.

We envision:

A culture where children are included in all aspects of the game and youth organizations.
A culture that insists on Fair Play, equal access, equal opportunity, and meaningful playing time.
A culture that encourages children to play numerous sports.

We envision:

A culture that respects the traditions of the game.
A culture that places mastery and development before winning.
A culture that does not cater to the "elite few."
A culture that rejects hypocrisy, cheating and politics hurtful to children.

We envision:

A culture that values its volunteer coaches, but expects them to continuously improve their skills and abilities.
A culture where coaches know, understand, and accept the responsibility they bear for children and families.
A culture where coaches accept their role in the development of character, personality, self-esteem and skills.

We envision:

A culture where all forms of abuse are discouraged and not tolerated.
A culture that encourages the life-long participation in sports as players, officials, volunteers, and leaders.
A culture where parents can take pride in their children's accomplishments and cheer for all participants.
A culture where parents participate with respect for each other, always mindful of their roles as supportive and encouraging role models.

Things We Value